OblikaObleka was an exhibition organized by Oloop to introduce 4 young research-driven fashion designers to the public.
The intervention into an abandoned industrial loft is a story of how the absence of tangible (architectural) form becomes a corporate style of the new Gigodesign office space. Contemporary design practices favor time, interactivity, and innovation while space and originality have fallen away as concerns altogether.
The Palm Springs project involved a strong branding strategy for the manufacturer. A series of 4 size variants of the same generic house was developed: the A2, A3, A4, A6 – each of them offering the possibility of further compositional modifications.
The challenge was to design with the seductive natural surroundings of Koseze Lake at the edge of the city, an environment with a high standard of living, which through its open-ended composition and varying architectural typologies would give a specific identity to the newly designed residential area.
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